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Portfolio Category: Fiction
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Ahora, no sólo se cambia el diseño, sino también al diseñador.

Los diseñadores ya no envejecen en las editoriales como antaño era costumbre, porque el diseño de cubiertas se ha convertido en un servicio fugaz y cambiante. Y la función de los diseñadores, en justa correspondencia, en algo perfectamente intercambiable como sostiene Sebók respecto a los pianistas de hoy. Hoy, parece que el styling determina una línea de actuación condicionada a que el diseñador proponga y el consumo, el mercado y la publicidad dispongan.

In such a panorama, it is not surprising that some graphic designers, lovers of innovation, find greater gratification in application of their labor to special, not strictly editorial products, or at least not competitive on that editorial market who have broken forcibly into the sector in the hands of enterprises or institutions, publishing the most stimulating of books; art monographs, institutional books, gifts, promotions, etc.

Hence improvements to cover design have been substantially forged by nonconventional publishing houses or institutions which are able to renew repertoires, images and typographies with greater freedom, using even traditionally conservative materials. Some effects, which designers appear not to have gleaned from the restorer printers but from the reigning global mimesis and styling effect, seem new even though very old: pressing, dies, bores, puntillés, cleaving, relief, UV-ray-radiation-dried gloss and matt varnishes, glazing, stamping, specially pigmented dyes metalized, fluorescent, phosphorescent, plant and synthetic and sulfurized paper, ruffles, corrugated and folded cardboard, sometimes Japanese-style, and even some special effects obtained with materials borrowed from furniture decoration: aluminum, rubber, wood, Perspex, acetate, foam rubber, polyurethane, polyvinyl, etc.

This immense variety produces illusions, with a clear distinction, as observed by Prof. One must be a member of the club and give a contractual undertaking to buy a. Efectos que los diseñadores no parecen haber aprendido de los remenderos impresores, sino de la mímesis global y del efecto styling que imperan, pasan por nuevos siendo muy viejos: calandrados, troqueles, taladros, puntillés, hendidos, relieves, barnices brillantes y mates, secados mediante radiaciones ultravioleta, glasofonados, stamping, tintas con pigmentación especial metalizada, fluorescente, fosforescente, vegetal , papeles sintéticos y sulfurados, gofrados, cartones ondulados y plegados, a veces, a la japonesa, e incluso efectos especiales procedentes de la decoración mobiliaria: aluminio, goma, madera, metacrilato, acetato, gomespuma, poliuretano, polivinilo, etc.

This unprecedented editorial formula, allowing some license by being outside ordinary competitive circuits, was once pasture for the twee, judging by the cover design of a few decades ago. The range of non-conventional books was extended with the explosion onto the market of newsstand books in the first collections of modern classics produced in by the publisher RBA.

The success did surprise the company, but has been institutionalized since then, although the , copies which began publication of the first — The Name of the Rose — are not easily equaled. The genre is nonetheless established and, without question, its specifically newsstand orientation means it need not be classified in terms of conventional books.

By way of mere illustration, the nearly 50, newsstand can claim sales of , with just two per outlet, by no means an exaggerated aspiration. This section also includes books published by the daily press, with significant involvement of design, not usually beyond the cover. The average run, at more than competitive prices sometimes one euro per volume sells hundreds of thousands of copies, levels which can be matched only by some best-seller format conventional books, or propelled by the collateral effects of some literary prizes such Planeta and Alfaguara, endowed with astronomical sums and sometimes seasoned with extra-literary elements, as when the authors are popular television presenters, ex-ministers from revolutionary countries, or recently-departed figures, sending sales skyrocketing into the hundreds of thousands.


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In the face of such huge magnitudes, the success is scarcely surprising of the modest company Book Style, which publishes a single book a year, not for sale and from this year in synchronized hardcover and pocket edition for use by hotel guests and funded exclusively with revenues from advertisements inserted, an unprecedented product verging on , copies and which, in just five years, has attained unanimously acknowledged worldwide leadership.

Hay que ser socio del club y adquirir el compromiso contractual de comprar un par de libros al mes.

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Esa fórmula editorial inédita, que arbitra algunas licencias al estar fuera de los circuitos competitivos ordinarios, fue un tiempo pasto de la cursilería, a juzgar por el diseño de cubiertas de hace unas décadas. El éxito, si bien sorprendió a la propia empresa, se ha institucionalizado desde entonces, aunque los Pero el género se ha asentado, y desde luego, su específica filiación quiosquera no permite designarlos como libros convencionales. Puramente a título de anécdota, los casi En ese apartado también se incluyen los que edita la prensa diaria, con una intervención importante de diseño que no suele pasar de la cubierta.

Bassat Ogilvy. Municipal and institutional enterprises are also new, in general promoting tourist attractions in their areas, publishing general guides and monographs distributed free to the leisure population of the global village, more numerous every year. One, the Tourist guide to Barcelona restaurants, specialized shops and markets, published by Turismo de Barcelona a typical third-millennium mixed enterprise, half private, half municipal , offers a further novelty, an eloquent and competitive photograph on the cover along lines profusely accredited by Chema Madoz , signed by the prestigious advertising agency Bassat Ogilvy, whose normal rates ensure it will, almost certainly, not illustrate the covers of conventional books, much less free of charge.

Undoubtedly, the contribution to the exhibition of volumes published by bodies attached to all departments in the Regional State administrations also helps to raise the number of non-conventional books. That can be nothing but encouraging because, alongside the historic regions of publication Catalonia, Madrid and Valencia , there are the virtually unknown areas of Andalusia, Aragon, Asturias, the Canary Islands, Castilla y León, Galicia, the Balearic Islands, Navarre and the Basque Country, along with a series of private institutions, cultural and recreational bodies and enterprises of all types which consider books an ideal vehicle for the propagation of ideas, programs or results, or to catalog historicartistic heritage, thanks to the prestige accumulated by this object-fetish over five centuries.

Una de ellas, la Guía turística de restaurantes, tiendas especializadas y mercados de Barcelona, editada por Turismo de Barcelona una de esas empresas mixtas características del tercer milenio: mitad privada, mitad municipal , aparece con otra novedad: la cubierta reproduce una fotografía elocuente y competitiva en la línea que ha acreditado profusamente Chema Madoz firmada por la prestigiosa agencia de publicidad Bassat Ogilvy, cuyas tarifas habituales le impedirían, con toda probabilidad, ilustrar cubiertas para libros convencionales y menos todavía gratuitos.

The design of artist books. All point by their presence to the energy of a sector which bestows a decisive role on books in the projection of their works. This makes it fair, here and now, to acknowledge the contribution of contemporary plastic artists to the renewal of editorial design, in both its conventional and non-conventional aspects. The artist book is clearly a recent invention, not yet fifty years old, its birth attributed in to the artist Dieter Roth, who took up the thread of previous experience from the twenties and thirties of the twentieth century, mainly Surrealist 7 , usually classified in volumes considered support to plastic or conceptual actions and book objets, fitted into containers of diverse material and formal nature, almost more proximate to sculpture than to painting.

The physical principles of the book nevertheless remain unscathed, not just illustrated books but a homogeneous typographic whole, with folded sheets of paper sewn and enclosed in cases protected by bindings of the most unlikely materials, in whose definition innovation and experimentalism play a primordial role, undoubtedly fomenting a process of renovation of design such as that in publishing, almost uninvolved in the insides.

Munich Iglesia De Nuestra Senora La Frauenkirche Kleine Kunstfuhrer

It is not surprising that this happened at the time of conceptual art, the first to tackle them in this country having been Joan Brossa avant-garde poet and Eugenia Balcells a conceptual artist. Todas esas presencias indican la energía de un sector que concede al libro un papel determinante en la proyección de sus obras.

With a whole millennium ahead of us, it can be said in conclusion that the changes are merely beginning. In the meantime, learning from other creative activities and following replacement of the great personalities of former editorial design by computers and styling, we should simply admit that if times change, so must systems and methods. It is true that the languages of form remain where they were Picasso said that art has neither past nor future , but rhetoric, prosody and syntax are changing globally and speedily, and it is necessary to adapt to the new rules of the reading of images, learning whenever possible from artists.

The panorama of book design in Spain Despite the objectivity with which I have sought to approach book design in Spain, the focus of my professional activity over the last thirty years, the text obviously exudes subjectivity. To offset that, the discourse is completed with a. No en balde los libros de artista surgieron en tiempos del arte conceptual, y los primeros en medirse con ellos en nuestro país fueron Joan Brossa un poeta vanguardista y Eugenia Balcells una artista conceptual.

Of which, by the way, there is usually no public mention from any of the selected sectors. The detail of placing a fiesta in his latest novel, La libreta amarilla, in a graphic design studio, suggests basic interest in the matter which is worth learning a little more about. Of the publishers, Jaume Vallcorba earns distinction thanks to his manifest constancy and rightness. He has had more than twenty-five years of rising market success with the Catalan publisher Quaderns Crema, ten with Acantilado, in a brilliant publishing career.

So, in both collections, his attentive gaze and the precise counsel with which he administers the design of each cover confirm him as the ideal representative of a synergy to be imitated. Jacobo Siruela for his part constitutes the exception in Madrid.

Three Kingdoms - OverSimplified

The publishing house Siruela and of course the journal El Paseante, a singular product if ever there was one, beyond the field which gathers us here today did, until two years ago with the sale to the Anaya group, maintain a personal and consistent line, shared during its second phase with Gloria Gauger and dictated by preferential dedication to such a decisive aspect of the product. If in the eighties comparison with Siruela had to be made outside Spain, perhaps with the refined production of Franco Maria Ricci, now, with the new publisher Atalanta, should it be associated with Aldo Manuzio?

In short, the mark of contemporaneity driving the exhibition Ready to read: Book Design from Spain, does I think justify the choice of one who is absolutely 1.

Textrovert

De momento, aprendiendo de otras actividades creativas y una vez reemplazadas las grandes personalidades del diseño editorial de antaño por el ordenador y el styling, reconozcamos simplemente que si los tiempos cambian deben hacerlo también los sistemas y los métodos. Robert Saladrigas, acreditado autor bilingüe premiado con el Premio Nacio1. Luis Miguel Solano and his Libros del Asteroide began in Summer and has just released its two first titles, in May As representative of the new, third-millennium generation, it seems of interest to know where he is coming from and where he is heading and, in particular, what value is placed on design in his books, an aspect to which he has personally dedicated more than the usual time and energy.

The designers are represented by Alberto Corazón who has had a long career in the sector in graphic design. Thirty years ago he was designing two or three covers a week and, at times of political and administrative difficulties, gave his name to a publishing house Alberto Corazón Editor where he formulated some of his most innovative proposals, also extended to the Visor poetry collection.

His intense collaboration with Ariel, Crítica and Anaya, also means that he can be defined as a point of reference in the design of the books described as conventional.

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But not even the National Design Award has diverted him from his passion for cover and book design. Manuel Estrada represents a younger generation, but also as graphic architect of those weekly collections of non-conventional books published by journalism enterprises, two characteristics in one personality whose designs happily value both past and present. Roser Capdevila is not a designer as such. However, while there are some who design covers — and even whole books — without actually being designers, she is here on the strength of her own merits.

No-one has seen as many book covers as the booksellers. Discreet and efficacious, they do not usually speak of what is asked of them here, so that their contribution is virtually unprecedented. Antonio Ramírez manages the La Central bookshops in Barcelona, and the success of the business has led him to diversify the first installation at calle Mallorca, going back ten years. With an anthropology degree, he appears to know books as well as humans: he has a powerful sense of smell, calculating the exact number of books of each title needed, so that few are returned.

He is one of those booksellers who, faced with the megastores, represents a traditional and uncompromising love of books. Abelardo Linares, who operates the refined internaut secondhand bookshop Renacimiento, with the same name as his splendid publishing house to which La Espuela de Plata must be added , is a true vessel of communication, and what 1. Por lo que concierne a los editores, Jaume Vallcorba se lleva la palma por su constancia y acierto manifiestos. Pues bien, tanto en una como en otra colección, la atenta mirada y el preciso consejo con que administra el diseño de cada cubierta le acreditan como el representante idóneo de una sinergia a imitar.

Jacobo Siruela, a su vez, constituye la excepción en Madrid. En fin, el signo de contemporaneidad que impulsa la exposición Listos para leer. Diseño de libros en España, pienso que justifica la elección de un novísimo como culminación del terceto de editores. Luis Miguel Solano y sus Libros del Asteroide nacieron en verano de y acaba de sacar los dos primeros títulos en mayo de Su intensa colaboración con Ariel, Crítica y Anaya, permiten, asimismo, clasificarle como un referente del diseño de los libros llamados convencionales.

Pero ni siquiera la concesión del Premio Nacional de Diseño le apartó de su pasión por diseñar cubiertas y libros. Dos características en una personalidad que diseña valorando, afortunadamente, el pasado y el presente. Roser Capdevila no es, propiamente, una diseñadora. Pero, aunque hay quien 1. Of course that makes him a poet, lover of typography and savorer of books with three of the five bodily senses: sight, smell and touch.

Finally, the critics do not usually devote even a single line to design, either for or against. That makes this the first time, at least in relatively collective form. And we must be grateful for that. Her multi-faceted publishing activity makes her, in this case, of particular interest. A Colophon to twenty-first century book design For a full grasp of the whole exhibit, it need only be recalled that the considerable volume catalogued is approximately one thousandth of the new issues published in Spain in these five years of the new century.

It is ultimately not worth praising the virtues of the typography or the nostalgic times when some book covers deserved classification as small works of art. They are not, objectively speaking, the most appropriate support for painting, and most probably without the commercial invention of printed graphic work with the pretext of access to sectors of purchasing power unable to acquire unique works that parallelism would never have been established. Far from it. If the exhibition is judged by the number of graphic designers who have received the National Design Award for example, of the twelve winners to date eight work more or less sporadically in book design.


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Such a distinguished representation also requires the most prudent action in proposing formulas for the enhancement of the standard of design of a work 1. Discretos y eficaces, no suelen hablar de lo que se les pide en esta ocasión, así que la contribución es casi inédita. De manera que saben de libros como pocos. Antonio Ramírez dirige las librerías La Central, en Barcelona, y el éxito del negocio le ha llevado a diversificar la primera instalación de la calle Mallorca de hace diez años.

Es de los libreros que, frente a los megastores, representa el amor tradicional y sin concesiones al libro. Claro que para eso es poeta, amante de la tipografía y degustador de libros con tres de los cinco sentidos corporales: vista, olfato y tacto. En fin, los críticos no suelen dedicar una sola línea al diseño, ni para bien ni para mal. Y hay que agradecerlo. Su actividad polifacética editorial la hace, en este caso, especialmente interesante.